Best described by Seth Godin in one of his recent blog posts:
To make something popular, the creator leaves out the hard parts and amps up the crowd-pleasing riffs. To make something popular, the creator knows that she’s dumbing things down in exchange for attention.
SETH GODIN
Isn’t it true?
Whenever I listen to the radio (which I hardly do, ever), I hear cheap electro plastic beats, autotune, songs that more or less sound the same, are boring, and forgettable…
…And I wonder.
I wonder why these things are so popular.
Dumbing down to appeal to a mass audience, what Godin talks about above, is definitely one aspect. The other aspects? Too many to go into greater detail right now—and unnecessary to talk about since we’re not into being popular.
So the good news is, I didn’t let myself be persuaded by this.
Why should I?
Here’s the goal.
True 1000.
(It’s a concept by Kevin Kelly, founding executive editor of Wired, which has also been popularized by Tim Ferriss in his book Tools of Titans.)
I rather want 1000 true fans, although “fans” is also the wrong word.
- I don’t want fans.
- I don’t want mindless followers.
- I don’t want popularity (for popularity’s sake).
I want the journey.
Leaders don’t force people to follow, they invite them on a journey.
CHARLES LAUER
Additionally, I want people on this journey who are like-minded. People who don’t want all that superficial stuff, but who want to grow and develop into their most attractive selves.
If that’s you, let’s keep in touch:
www.MarioMontreal.com/join-the-journey
–Mario
